“We want to be the first real storytelling app. There are plenty of those,” said Imbruce to Lauren Goode in an interview in February. Kara Swisher, who first reported of Yahoos interest in the startup (along with address book app. “We don’t want to be the world’s 10th video-sharing app. Yahoo (YHOO) has bought video creation app maker Qwiki. He brings a multi-faceted expertise in marketing, strategy, pop-culture, consumer behavior, and business development. Qwiki is led by CEO and co-founder Doug Imbruce, but its other co-founder is Louis Monier, the founder of the AltaVista search site, who left the company in 2011. An innovative serial entrepreneur, is founder and chairman of RNMKR an investment firm that applies proven business practices multiplied by the scale of the internet. She has also been on the lookout for talent. While all that pivoting seems unusual, the company recently settled on its mobile-only focus, which is just where Yahoo CEO Marissa Mayer has been aiming Yahoo’s efforts, looking to create a series of daily apps and services to reinvigorate its offerings. The embedded video above is an example of what Qwiki does, and was made by the Qwiki team to announce their acquisition by Yahoo. Yahoo also said that while the Qwiki team will join the Yahoo's New York office to help "reimagine Yahoo!’s storytelling experience," the Qwiki app will continue to be supported and will not be killed off (at least for now). The company is best known for creating an iPhone app (also called Qwiki) that lets users put together a string of video clips, photos and music tracks to create a short movie. Yahoo has just announced its acquisition of New York based start-up, Qwiki, for an estimated US$50 million. Yahoo’s outlook and the company’s revenue has increased 62 percent to $28.2 billion since she became chief executive.Īs of now, Qwiki will remain a separate brand and operates independently, but Qwiki employees will move to Yahoo’s office in New York.Yahoo Acquired Video App Company Qwiki for US$50 Million And the biggest addition is acquisition of Tumblr for $1.1 Billion. Its a simple yet helpful Chrome extension thatll make your research tasks easier than ever before. The Pentagon Post reports that since Marissa Mayer joined Yahoo as its CEO, the Internet Company has acquired 15 other companies and startups to increase its mobile software portfolio. For your convenience, QWiki offers a revolutionary way to access these links without opening a new tab With QWiki, you only need to hover your mouse on the link and a pop-up will appear. Qwiki, a New York start up, released a 'Qwiki' video about joining Yahoo! and said: “The Qwiki app will live on as a standalone entity inside Yahoo!, where we will grow our thriving community and where our team will continue to work to help you share life’s best experiences.” May 11 (Reuters) - DigitalBridge Group Inc (DBRG.N) has agreed to buy data center operator Switch Inc (SWCH. In a Blog post, Yahoo! states that they are excited about the acquisition of Qwiki - a company that uses awesome technology to bring together pictures, music and video to capture the art of storytelling. The iPhone app, automatically turns pictures and videos that you already have on your iPhone into quick, beautiful movies to share, including transitions and a soundtrack. Yahoo! announced that it has acquired Qwiki, the video making iPhone app for a reported $50 Million.
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